Field to Fork Campaign,
- Eversfield Organic
- Eversfield Organic
After a period of disruption within the company, Eversfield Organic needed to rebuild trust with customer and re-emphasise it's core values; organic farming, animal welfare and transparency in food production.
🚀​​​​​​​ Project Overview
Client    Eversfield
Role      Creative & Marketing Designer
Scope     Campaign strategy, creative direction, video content production, storytelling, cross-channel deployment
The campaign formed part of a broader creative strategy focused on reconnecting customers with the origins of their food and reinforcing the brand’s core values.
 • From Field to Fork; transparency in the journey of food
 • Taste the Difference; highlighting the quality of organic meat
 • Back to the Roots; reinforcing the brand's heritage and farming values
Each video was crafted to work across social, email, and web — building a content ecosystem that could educate, inspire, and convert.
 • Taste the Difference; highlighting the quality of organic meat
 • Back to the Roots; reinforcing the brand's heritage and farming values
Each video was crafted to work across social, email, and web — building a content ecosystem that could educate, inspire, and convert.
Field to Fork – The Farm
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
Field to Fork – Devon & Dartmoor
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Field to Fork – Butchery
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Field to Fork – From Farm to Table
The final film brings the journey full circle, moving from field and butchery into the kitchen. It captures the pleasure of cooking and eating Eversfield Organic meat — celebrating the quality of the product and the people behind it. The aim is to connect the brand's farming values with the joy of food, leaving the viewer with a sense of warmth, appetite, and trust.
The final film brings the journey full circle, moving from field and butchery into the kitchen. It captures the pleasure of cooking and eating Eversfield Organic meat — celebrating the quality of the product and the people behind it. The aim is to connect the brand's farming values with the joy of food, leaving the viewer with a sense of warmth, appetite, and trust.
🎯​​​​​​​ The Approach
The campaign was built around a single idea: let the food speak for itself. Rather than leading with product or price, the films followed the natural arc of the journey — from open pasture to butcher's block to kitchen table — allowing Eversfield Organic's values to emerge through place, craft, and people.
Each film was designed to work independently while contributing to a larger narrative, giving the brand a content ecosystem that could be deployed across social, email, and web without feeling repetitive or forced.
📈​​​​​​​ Impact
The series strengthened Eversfield Organic's brand presence during a period of significant change, giving the business a bank of authentic content that resonated with its existing customer base while attracting new audiences. The films supported broader email and social campaigns, contributing to increased engagement and reinforcing customer trust in the brand.