Selected
email design
Campaign and lifecycle email shaped around clear hierarchy, recognisable brands and the commercial job each message needed to do.
The work ranged from complete delivery to focused layout support.
The collection brings together different kinds of briefs, so the role is stated clearly for each brand. That distinction matters: for Eversfield Organic and The Organic Butchery I designed and built the emails; for Freja and BAM the brief was layout design.
Eversfield Organic
Seasonal campaigns, product-led emails and operational messages designed and built for regular ecommerce delivery.
The Organic Butchery
Campaign and lifecycle email aligned with the new identity, customer trust strategy and Shopify journey.
Freja
A new product bundle brief arranged around the offer, product explanation, customer reviews and supporting bundles.
BAM
Launch layouts for a new leggings range, using large garment imagery, product detail and a simple shopping path.
Long-form emails still need a clear rhythm.
Across the work, hierarchy was used to break long campaigns into useful decisions: understand the offer, see the product, find reassurance, then act. The layouts were built to stay readable on mobile while retaining the individual visual language of each brand.
Freja bundle launch
The offer leads, followed by product detail, reviews and further bundle options. Repeated calls to action keep a long message navigable without overwhelming the content.
BAM leggings launch
Large garment crops and full-length imagery give the product room to sell itself, while supporting modules explain fit and point directly to the range.
Brand consistency, with a commercial point of view.
For the design-and-build work, email was treated as part of the wider customer journey rather than a separate marketing asset. Each campaign had to look recognisable, load clearly and give customers a confident next step.
Identify the single job of the email and order the information around it.
Build a visual rhythm that carries the brand while working across screen sizes.
Prepare the email for real campaign or flow use, including clear calls to action and reusable modules.