Web, brand &
digital designer.
I turn complex briefs into clear, considered digital experiences.
digital experiences
lasting connections
The Organic
Butchery
An urgent rebrand and custom Shopify build delivered as one connected customer experience. From the brand identity and ecommerce structure to product UX and lifecycle email, every touchpoint was designed to rebuild confidence and support growth.
Farm Kitchen
A warm, crafted sub-brand for Eversfield Organic’s farm kitchen and café. Refined typography, a dusty plaster pink and dark teal palette, and tactile kraft materials gave a low-budget rollout a considered finish.
Selected
email design
Lifecycle and campaign email across food, lifestyle and ecommerce brands—shown with a clear distinction between full design-and-build work and layout-only briefs.
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Design that holds
the whole journey.
I work across identity, ecommerce and customer communications, joining the details into one coherent experience. My approach is practical, collaborative and grounded in what the customer needs to understand, trust and do next.