The Organic
Butchery
Rebuilding customer confidence across a fast rebrand, a Shopify ecommerce experience and a connected CRM programme.
A new identity had to earn trust immediately.
The business needed to launch under a new name at short notice. The challenge was larger than a visual refresh: customers had to recognise the quality and values behind the business while the brand, online shop and customer communications changed around them.
I worked with the Marketing Manager to connect each part of the experience, balancing an urgent deadline with a consistent, credible presentation across every customer touchpoint.
One system, carried from packaging to product detail.
I created the new brand identity and applied it across ecommerce, packaging and customer communications. The visual language needed to feel premium and established, while remaining practical enough to launch quickly and work within the available budget.
Shopify design & build
The Shopify site was developed from a design I created, with each section built individually to form a flexible and cohesive page system. I translated the design across the homepage, About page, category pages and product templates, using selected plugins and custom code to add functionality beyond Shopify’s standard tools.
Product UX
Product pages were a key focus. I restructured product information, introduced trust signals, organised the contents of meat boxes and assembled the product imagery. I also made sure that information and images displayed consistently across category pages, product pages and different screen sizes.
The customer journey continued after the website.
I designed and implemented automated Klaviyo journeys including a ten-email welcome sequence, browse and cart recovery, post-purchase review requests, replenishment, cross-sell and win-back flows. LoyaltyLion supported a tiered VIP programme.
Alongside automation, I produced several regular campaigns each week—planning segments and seasonal activity with the Marketing Manager and the buying team so messaging matched stock, timing and customer intent.
- Consistent brand story from first visit to repeat purchase
- Trust signals at the points where customers needed reassurance
- Lifecycle messaging designed around real buying behaviour
- Urgent rebrand and Shopify rebuild completed together
- Custom theme work, plugins and CRM implementation
- Ongoing campaigns maintained during the transition