Field to Fork Campaign, Eversfield Organic
After a period of disruption within the company, Eversfield Organic needed to rebuild trust with customer and re-emphasise it's core values; organic farming, animal welfare and transparency in food production.
Role: Creative & Marketing Designer
I developed a storytelling-led campaign to rebuild trust and reconnect customers with the origins of their food. This included campaign concept development, video direction, photography and digital content for web and social media.
Strategy
The campaign formed part of a broader creative strategy focused on reconnecting customers with the origins of their food and reinforcing the brand’s core values.
• From Field to Fork; transparency in the journey of food
• Taste the Difference; highlighting the quality of organic meat
• Back to the Roots; reinforcing the brand's heritage and farming values
• Taste the Difference; highlighting the quality of organic meat
• Back to the Roots; reinforcing the brand's heritage and farming values
Campaign Series: Field to Fork
Field to Fork was the first series from the broader brand storytelling strategy. A short video series for Eversfield Organic, it showcased landscapes, farms, and butchery, connecting customers visually with the journey of their food.
Field to Fork was the first series from the broader brand storytelling strategy. A short video series for Eversfield Organic, it showcased landscapes, farms, and butchery, connecting customers visually with the journey of their food.
Field to Fork – The Farm
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
Field to Fork – Devon & Dartmoor
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Field to Fork – The Butchery
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Outcomes
The videos were used across Eversfield Organic’s website and social channels to rebuild and strengthen the brand’s storytelling, showcasing regenerative farming practices. They helped re-establish customer trust, highlight the care behind the food, and reinforce the brand’s position as a transparent, sustainable producer.
The videos were used across Eversfield Organic’s website and social channels to rebuild and strengthen the brand’s storytelling, showcasing regenerative farming practices. They helped re-establish customer trust, highlight the care behind the food, and reinforce the brand’s position as a transparent, sustainable producer.