Field to Fork Campaign,
- Eversfield Organic
- Eversfield Organic
After a period of disruption within the company, Eversfield Organic needed to rebuild trust with customer and re-emphasise it's core values; organic farming, animal welfare and transparency in food production.
🚀​​​​​​​ Project Overview
Client    Eversfield
Role      Creative & Marketing Designer
Scope     Content (?)
The campaign formed part of a broader creative strategy focused on reconnecting customers with the origins of their food and reinforcing the brand’s core values.
 • From Field to Fork; transparency in the journey of food
 • Taste the Difference; highlighting the quality of organic meat
 • Back to the Roots; reinforcing the brand's heritage and farming values
 • Taste the Difference; highlighting the quality of organic meat
 • Back to the Roots; reinforcing the brand's heritage and farming values
Field to Fork was the first series from the broader brand storytelling strategy. A short video series for Eversfield Organic, it showcased landscapes, farms, and butchery, connecting customers visually with the journey of their food.
Field to Fork – The Farm
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
This film introduces the heart of Eversfield Organic by showcasing the daily rhythms of farm life. From the wildlife that thrives in a regenerative environment to the livestock raised on pasture, the piece highlights the organic principles that underpin everything. It positions the farm not just as a production site, but as a living ecosystem where care, tradition, and sustainability work hand in hand.
Field to Fork – Devon & Dartmoor
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Field to Fork – Butchery
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Taking the audience behind the doors of the butchery, this piece shifts the focus from landscape to craft. It highlights the respect given to every stage of production — from the careful hanging of meat to the skill of the butchers. The aim is to show authenticity and expertise, demonstrating that Eversfield Organic’s values extend from the field all the way to finished cut.
Field to Fork – Devon & Dartmoor
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
Set against the rolling landscapes of Devon and the edge of Dartmoor, this film connects the brand to its place of origin. It weaves together scenes of livestock, machinery in use and at rest, and the surrounding countryside to underline the brand’s rootedness in nature. More than a pastoral snapshot, it frames Eversfield Organic as a steward of land and heritage, drawing viewers into the story of place
⚡​​​​​​​ The Challenge
The Organic Butchery was at a pivotal moment: a loyal customer base, drawn to its commitment to authentic, traceable organic meat, relied on the brand for its transparency and craftsmanship. At the same time, the business needed to modernise its digital presence and communications—but without losing the trust and heritage that had built its reputation.
This meant every decision had to carefully balance business objectives, brand values, and customer expectations. The project involved navigating multiple, interconnected challenges:
Rapid brand refresh: A short-notice rebrand that had to reinforce trust and authenticity, ensuring existing customers still felt valued and connected.
Digital migration: Transitioning from a custom CMS to Shopify while creating a site that maintained the brand’s traditional, premium feel, yet was scalable, performant, and user-friendly.
Customer communications: Implementing email automation that consistently told the brand story, educated customers, and nurtured long-term engagement.
Successfully addressing these challenges required a strategic communications approach, where every visual, digital, and written element served a clear purpose in building loyalty and reinforcing the brand story.
This project demonstrates how strategic communications, thoughtful storytelling, and integrated digital design can work together to strengthen brand perception, deepen customer relationships, and drive business growth. From rapid rebranding to website redesign and automated customer engagement, every decision was guided by a clear understanding of audience, values, and impact—showing that strong communications strategy is as much about planning and messaging as it is about design.