Web & UX Design,
The Organic Butchery
The Organic Butchery
As part of the brand update, The Organic Butchery needed a redesign that made the content easier to navigate and better supported the customer journey. The work focused on creating a clearer layout, improving how product information was presented, and ensuring the site felt cohesive with the new brand materials.
The Challenge
Alongside creating a new brand identity within a tight deadline, I was tasked with redesigning the website as the business moved from a custom CMS to Shopify. The goal was to ensure the site reflected the refreshed brand, while also improving clarity, navigation, and overall usability.
Project Overview
Client The Organic Butchery
Role Web Designer
Platform Shopify
Role Web Designer
Platform Shopify
Strategy
I translated the new brand direction into a flexible Shopify design system, focusing on consistency and ease of use. Key priorities included making the navigation more intuitive, streamlining page layouts, and ensuring the shopping journey was clear from homepage to checkout.
Execution
Product Page → Rebuilt with a simplified layout, stronger product imagery, and clear calls-to-action to reduce friction in the purchase journey.
Product Page → Rebuilt with a simplified layout, stronger product imagery, and clear calls-to-action to reduce friction in the purchase journey.
Homepage → Restructured to introduce the new brand identity and highlight key products, combining storytelling with direct paths to shop.
Shopify Templates → Designed adaptable templates for core pages, ensuring the brand could scale its content and campaigns without losing consistency.
Results
