Frenchbeer Farm — John Malseed
This supplier spotlight was created as part of a wider brand storytelling strategy for The Organic Butchery. In a short on-location interview, John Malseed shares life on his 1,200-acre Dartmoor hill farm, where he raises organic cattle, sheep, and heritage turkeys. The video was designed to strengthen consumer trust by connecting customers directly to the people and practices behind their meat, reinforcing the brand’s values of sustainability, high welfare, and tradition.
This supplier spotlight was created as part of a wider brand storytelling strategy for The Organic Butchery. In a short on-location interview, John Malseed shares life on his 1,200-acre Dartmoor hill farm, where he raises organic cattle, sheep, and heritage turkeys. The video was designed to strengthen consumer trust by connecting customers directly to the people and practices behind their meat, reinforcing the brand’s values of sustainability, high welfare, and tradition.
Fossmere Farm — Ross
Filmed in the Blackdown Hills, this short interview with Ross of Fossmere Farm highlights his two decades of experience raising slow-grown, organic geese. Produced as part of a supplier series, the video supports The Organic Butchery’s marketing strategy of humanising the supply chain and showcasing ethical farming. By featuring Ross’s careful, high-welfare approach, the film helps differentiate the brand, while giving customers an authentic story that builds loyalty and reinforces premium positioning.
Filmed in the Blackdown Hills, this short interview with Ross of Fossmere Farm highlights his two decades of experience raising slow-grown, organic geese. Produced as part of a supplier series, the video supports The Organic Butchery’s marketing strategy of humanising the supply chain and showcasing ethical farming. By featuring Ross’s careful, high-welfare approach, the film helps differentiate the brand, while giving customers an authentic story that builds loyalty and reinforces premium positioning.